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In today's digital landscape, publishers must to optimize their operations and utilize cutting-edge technologies to attain maximum revenue. Conversion-focused software provides a robust solution for publishers to boost their earnings by focusing on actions that directly result in conversions. These sophisticated tools track user behavior, identify … Read More

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Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers simultaneously place bids on ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their advertis… Read More

Push notifications have emerged as a effective tool for cultivating user engagement in the digital landscape. By delivering timely and personalized messages directly to users' devices, apps can retain their attention and encourage desired actions. However, crafting effective push notifications requires a strategic approach. Understanding user beha… Read More